Bruce Cameron, CMRP
Bruce Cameron has been identifying trends, delivering insights and helping clients adapt to market changes and shifts in public opinion for over 25 years. Throughout his career in advertising, media relations and market research, his analyses have been featured on national television and radio broadcasts as well as in print, where he continues to contribute articles for a variety of newspapers on political and consumer trends.
Prior to establishing Return On Insight, a strategic communications and research consultancy, Bruce worked for some of the most well known names in the polling and advertising business: Gallup Polls, Decima Research, Young & Rubicam Advertising, and the Angus Reid Group. He also founded and managed his own market research firm, Cameron Strategy for over a decade, prior joining NRG Research Group, where he is a Senior Advisor.
He has been a keynote speaker at conferences in North America, the Middle East and Asia on a variety of topics such as public opinion trends, tourism, technology, gaming and the environment. His expertise in qualitative and quantitative research is extensive, including developing proprietary models for concept testing, market segmentation and branding. Most recently he developed a proprietary audience engagement approach called the Integrated Feedback System, featuring a hybrid of tools ranging from traditional polling to online surveying and onsite feedback collected via touch screen kiosks.
A political studies graduate of Queen’s University, he was honoured with the prestigious Tri-Colour award for outstanding contribution to the University community. Bruce has augmented his skills through industry training in advanced statistical analysis, and has conducted guest lecturing in the Masters of Communication program at the University of Calgary. He is a Certified Market Research Professional as designated by the Market Research Industry Association.